Assoc. Prof. (Dr.) Tan Seow Hon delivered the keynote address at Cultivate SG's second annual conference, "Unfiltered - The Family on Trial", on 17 November 2025. In her speech titled "Singapore Awakened: How Success - and the Alternative of Flourishing - Shape Family", Dr Tan reflects on the "Singapore Dream", the narrow mindset of success in contrast with the concept of flourishing, and how these impact marriage and family. She concludes by offering some thoughts on how to move from success to flourishing.